• AIU
  • Tony Wilmot Memorial Library

Consumer behavior : (Record no. 52301)

MARC details
000 -LEADER
fixed length control field 01673cam a22003974a 4500
001 - CONTROL NUMBER
control field 14095139
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170413020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050901s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005054357
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073101370 (book : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073261548 (book & CDROM)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073101378
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm61458393
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33.U6
Item number H38 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3420973
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 8548
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy...[accompanied with 1 CD-ROM] /
Statement of responsibility, etc Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 790 p. :
Other physical details col. ill. ;
Dimensions 27 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
9 (RLIN) 8549
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
9 (RLIN) 8550
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 8551
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
9 (RLIN) 8552
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
9 (RLIN) 8553
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     General Circulation AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library General Stacks 05/09/2011 Donation - TBN 70.00 7 HF 5415.33.U6H38 2007 R47372K3232 03/21/2023 03/20/2023 1 05/09/2011 Books
    Library of Congress Classification       AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library CD & DVD Cabinet 05/09/2011 Donation 70.00   HF5415.33.U6H38 2007 CD R473743232 08/12/2014   1 05/09/2011 Compact Disc (Read Only Memory)