Consumer behavior : building marketing strategy...[accompanied with 1 CD-ROM] / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5415.33.U6H38 2007 (Browse shelf(Opens below))	1	Available	R47372K3232
Compact Disc (Read Only Memory)	AIU/NEGST - Tony Wilmot Memorial Library CD & DVD Cabinet	CD/DVD	HF5415.33.U6H38 2007 CD (Browse shelf(Opens below))	1	Not for loan	R473743232

Includes bibliographical references and indexes.

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